Life moves pretty fast. It changes even faster. We pride ourselves in evolving and growing along with it. Every new marketing campaign is an opportunity for us to hit the books (and web, and everything else we can get our hands on) and learn as much as we possibly can: about the client, their product, the market, distribution networks, competitors and any other information pertinent to the task at hand. Then we dabble in a little time travel. We look at what our clients have done in the past: old marketing strategies, the evolution of the company, etc. and see where the market is going in the future and how our client can prosper in that environment.

Then come the waves of ideas. Some are genius. Some are duds. The big ones we ride out and bounce back and forth until finally; we have it. While everyone has an opinion, our team tries not to pick a favorite when the time comes to present to the client. This challenges us to work our butts off and come up with multiple amazing ideas instead of just one or two. It also eliminates disappointment, because we are enthusiastic about ALL of our work.

Once the creative concept has been picked and copy has been tweaked, we bring options back to the client again to make sure they are completely satisfied. When all systems are go, we launch our creations and start tracking the results.